![]() ![]() The success of the Ugly Stik line has been profound and stands as the most successful freshwater rods, ever. In 1999, Ugly Stik became the first and only 100% graphite rod, to be offered on the market and the success from that name alone makes Shakespeare a living legend, in the world of freshwater fishing. The line of Ugly Stik that was introduced in 1976 now includes the Ugly Stik Junior kits as well as the Ugly Stik Tiger units. Shakespeare fishing rods are an American classic and deserves its high regard in both affordability and functionality in the world of freshwater rods. This 45-year-old fisherman knows for sure, that I can still see the pole being bent, and to be honest with everyone, have tried this myself, without one single splintering failure! Shakespeare fishing rods Shakespeare expanded upon this design and through the Howald process, created a pole that could be bent into a circle, without breaking! The television commercials were a big success, and the images of the fishermen bending the pole and touching both butt and tip, are burned into the angler’s subconscious, even today. Previously all poles manufactured in the United States were fashioned out of the ‘Ferru’ design. Shakespeare utilized the groundbreaking process called the ‘Howald Process’ and was the first to feature a clear-tip and ‘Ferruless’ construction design. The Ugly Stik line started in 1976 with the introduction of the very first Ugly Stik fishing rod. ![]() Freshwater fishermen from around the world hold this one rod, and now a family of rods, in the highest of regards. When any fisherman thinks of one of the best all-purpose freshwater rods available on the market today, the Shakespeare Ugly Stik comes to mind. The company has moved forward in a big way, and now remains a leading manufacturer and supplier of freshwater rods, for the fishing industry. Certainly, many anglers, who have tackled anything from big Rainbow Trout in the many Texas streams and creeks, to feisty Brown Trout located in the far reaches of the Canadian Rockies, are familiar with the pushbutton variety of this Shakespeare innovation. What many ‘old-timers’, and freshwater fishermen recall about the Shakespeare fishing rods and reels, was the very first push-button ‘Wondercast Spinning Reel’, created in 1953. Shakespeare has long been seen as the leader in freshwater rod production and remains one of the most popular freshwater-fishing rod manufacturers, on the planet. ![]() As a matter of fact, in 2007, Shakespeare rods reeled in more freshwater world-records than any other brand, in the world. Shakespeare fishing rods have long been associated with fantastic fishing, especially in freshwater. ![]()
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